SHEFFIELD LECTURE
18 SEPTEMBER 1996

"TECHNOLOGY AND POLITICS"
Michael H. Jordan, Westinghouse Electric Corporation


Dean Bromley, students, and guests of Yale Engineering. Thank you for
two great honors ... both the Sheffield Fellowship and the opportunity to be with
you today.

The Sheffield Fellowship has come to represent a coveted recognition in
the business world. On behalf of all the employees at Westinghouse ... a company
with a proud 110-year engineering tradition ... I accept this fine award.

I come today to speak about science and technology ... but also about
politics.

It certainly seems to be a timely topic. The current political campaign is
the first to use hi-technology -- particularly the Internet-- as a major electoral
communications tool.

Both parties have homepages on the worldwide web that provide citizens
a chance to download speeches, photos, and other campaign information. CBS
has a very extensive web site, called Campaign '96, which provides detailed
information on national and state races.

Bill Clinton is the first President to have an e-mail address. Hillary has a
web site with her speeches.

And some enterprising fashion expert created an Internet web site for the
First Lady's hairstyles.

My talk today will not be about such topics as frivolous as hairstyles ... or
as transient as elections. It will be about a far more serious ... and more enduring
issue - the implications for our country and our society when politics dominate
the objective nature of technology.

A few months ago, Dr. Frederick Seitz, a former president of the National
Academy of Sciences, wrote a disturbing editorial in the Wall Street Journal. He
revealed that in a report on a study of Global Warming, in which he participated
with a number of other eminent scientists, the sponsoring United Nations agency
had edited out 15 sections, including a key scientific finding that there was no
compelling evidence of man-made causes of global warning. The reason
apparently is that such a finding did not support the cause that the UN agency
advocated. Unfortunately, today, advocacy, politics, and sound bites seem to override
sound science, rational discourse, and clear decision-making.

The result is that technological advancement and the resulting economic
benefits are slowed by the same paralyzing political process and enervating debate
that has plagued our attempts to reform health care and to improve our social
welfare programs. Progress is stalled as self-styled "scientific experts" offer us
competing theories, and as joumalists, often too lazy to check the facts, compete
with each other for sound bites and headlines. The result is confusion and
deadlock.

Technology was not always so politicized. In the l950s, when I was a
student at the Yale School of Engineering, politicians had a healthy respect for
technology. It had helped America fight and win on World War II battlefields.
Companies like Westinghouse which pioneered radar and the jet engine were
encouraged to invest in technology.

The Manhattan Project brought together some of the greatest scientific
minds of the day. They created the bomb that helped end the war, and they
created a scientific field that brought great benefits to society ... to medicine, to
power generation.

Technology helped Japan and Europe rebuild after the war ... and it
helped America become the leading nation in the world.

But America underwent a shock to its national confidence when the
Russians launched Sputnik in 1957, beating America into space. I remember that
well, for I had just graduated from Yale Engineering with great plans to join the
great American technological powerhouse. That mood changed quickly. It was
obvious by the reaction to Sputnik of the American press, politicians, and public
that America's standing in the world had become very entwined with our
technological accomplishments. I believe that Sputnik marked the point where
technology became a key factor in politics, which ultimately led to technology
becoming politicized.

Do you remember the "missile gap" debate? The commitment to overtake
the Russians in space technology -- and to be the first to put a man on the moon --
became an important political rallying cry for JFK and the Democrats in replacing
a popular and strong Republican Admnistration in 1960. And it was a
commitment that the American scientific community -- and the Apollo Program -
was able to fulfill by the end of the decade. This grandiose project led to some
interesting commercial spinoffs - but was really one of the major commitments of
what seemed to be an infinitely growing pool of money for governments to spend.

Unfortunately, JFK and his Secretary of Defense -- Robert McNamara --
came to rely too much on technology to solve a different international political
problem -- Communist expansion in far away Vietnam. McNarnara turned to his
Pentagon systems analysts -- called the Whiz Kids -- to devise a strategy to beat
the Viet Cong. Over the years, as an isolated conflict grew into a major war ... it
came down to American military technology (delivered from the air) against a
Communist political insurgency (on the ground). America and her technology
lost in Vietnam ... not because the technology was faulty, but because the political
realities didn't allow the administration to back up on the ground.

Ironically, one of our most politically astute Presidents -
Ronald Reagan -- applied technology most effectively to a geo-political problem.
He waned to be known as the President who ended the dependence on nuclear
weapons and the terrifying strategy of mutual assured destruction -- appropriately
called MAD. So President Reagan committed the nation to build a defensive
shield against nuclear weapons. It was a controversial proposition .. many
scientists said it couldn't be done and the media called it Star Wars ... but some of
our country's best engineers began working on the nuclear shield.

Today -- 12 years later -- they are still developing technologies for a
Strategic Defense that may no longer be necessary ... because the Cold War has
ended and nuclear weapons are being destroyed by Russia and the U.S. But
historians say that one important factor leading to Russia's decision to cooperate
with the U.S. on arms control was Reagan's commitment of American technology
to Star Wars, and their own perceived inability to compete with us on
microelectronics and computer technology. So, ironically, the threat to use
technology in a case where it still has not been proven to be feasible, helped to
bring about a political solution to one of the most terrible problems faced by
mankind.

As we meet here today, we see in the Middle East another example of the
interaction of politics and technology for military objectives. In Iraq we are
using hi-tech weapons -- stealth fighters, laser-guided cruise missiles, and smart
bombs -- to convince Saddam to adhere to international law. Hi-tech weapons
worked pretty well in 1991, but will they succeed in 1996? The big difference is
that they were applied earlier along with a political solution -- an international
coalition of ground forces backed up by UN resolutions. As President Clinton
and his team try to marshall allied support today, they must be aware of the lesson
of Vietnam -- that technology alone cannot win a military victory. The risk is
that U.S. political realities make the technology threat attractive - but not
necessarily effective.

I've been speaking about examples where technology has been used --
successfully or badly -- to affect politics. Exarnples such as the Apollo Moon
program, McNamara's Whiz Kids, Star Wars, and hi-tech warfare in the Middle
East demonstrated to political scientists the power and limitations of technology.

But let's shift now to how political realities shape technology. For in
coming years it will be increasingly important to the graduates of Yale
Engineering to understand how political realities - whether at the national level or
in the workplace - can adversely affect both scientific programs and your own
careers.

I first learned about the connection between politics and technology the
hard way. Fresh out of Yale Engineering and Princeton Graduate School, I found
myself in the Navy working for Admiral Rickover, who is known as the Father of
the Nuclear Navy. He was the toughest boss I've ever had, but he had to be tough
to accomplish what he did. He built America's nuclear submarine fleet that
played a major role in preserving the balance of power throughout the Cold War.
He prevailed over a Russia that was armed to the teeth with very large missiles ....
and, perhaps even more daunting, over a Navy establishment that had little
interest in spending money on submarines instead of battleships and aircraft
carriers.

Admiral Rickover succeeded not because he was a great engineer -- which
he was -- but because he understood how to use politics to capitalize on
engineering achievements.

Rickover knew which Congressmen held the Navy's purse strings, and he
knew which arguments moved each of them. He played the President off against
Congress, and the House Armed Services Comrnittee off against the Joint
Committee on Atomic Energy.

The legacy of Rickover today is a nuclear fleet that has sailed 100 million
miles without an accident ... and that has helped to preserve the peace during one
of the most dangerous periods in our nation's history.

Everyone who served with the Admiral has a favorite Rickover story, this
is mine. In the late l950's, Rickover's group (Naval Reactors) was housed in a
World War II temporary building by the reflecting pool in Washington. Admiral
Robinson's Special Project group (the Polaris missile development) were in the
adjoining temporary building.

Robinson's people had demonstrated the technology of controlling a solid
fuel rocket and asked the Navy to build them a special submarine. The CNO asked
the Bureau of Ships, "How long?" and they said 7-1/2 years. Robinson walked next
door and asked Rickover for his advice. The Admiral asked for the plans of a sub
being built in Groton, and together he and Robinson sketched out the missile
compartment dimensions.

The hull of this sub was cut and the sections pulled some 120' apart - and
then the engineers designed and built the George Washington (and next door the
Robert E. Lee) on the fly. Two and 1/2 years later, the first submarine launched
missile flew down the Atlantic Range. It's a great story and it also demonstrates
how important it is to learn to beat the system.

As you know, Westinghouse is a leader in the power generation and
nuclear industries. Today the largest market for that industry is in China. During the
next decade, China will be building an electric power infrastructure that will dwarf
what the U. S. has built over the past 50 years.

For most leaders of China's power industry, Westinghouse is the company
of choice to build those power plants. We helped the Chinese create their power
industry ... over the past 40 years we trained hundreds of Chinese engineers ...
and today's industry leaders and engineers in China have a tremendous
confidence in Westinghouse and in our technology.

Yet, current politics threaten to undermine that relationship ... to
encourage the Chinese to ship their business to European companies like Siemens
and ABB ... companies that will inherit the huge Chinese power market by
default because of political obstacles faced by American companies like
Westinghouse and GE.



What puts American companies at a disadvantage in doing business with
China are the various sanctions and obstacles imposed by the U.S. government on
trade with China. They are based on human rights concerns, technology transfer
regulations, and a host of political issues. The processes within the U.S. and
Chinese governments for addressing those issues are slow and often bureaucratic.
So it becomes necessary for American businessmen to facilitate a more productive
dialogue.

For me, it means participating on the President's Export Councils to help
our government strengthen our trade regulations to encourage exports. It means
staying in constant communications with the Chinese Ambassador in Washington
and the U.S. Ambassador in Beijing to help them understand the impact of
political decisions on our current commercial and technological projects in China.
It means calling the White House as I had to do several months ago when political
inertia was about to cause cancellation of a major project. And when I visit
China, I spend more time with political figures than with our customers there.

In our other major business-broadcasting -- politics also play an
important role. In fact, for the broadcasting industry, politics are the major
obstacle to the long overdue move to digital technology. Let me explain.

As you know, we are well into the Digital Age -- PC's, telephones, audio
recordings, video games ... all our information, communcations and
entertainment products ... except broadcast TV.

And that will put the TV networks at a great technological and competitive
disadvantage. At a time when cable and satellite TV -- both capable of digital
transmission -- are growing, the broadcast networks must "go digital" to match
their quality and other benefits.

Digital TV technology - and its ultimate product high definition TV or
HDTV - has been exhaustively tested and the final design standard recommended
to the Federal Communications Commission. What's stopping CBS, ABC, and
NBC? Politics!

In order to broadcast digital TV, the networks need new frequencies to
simulcast analog and digital as we did in the transition to color in 1962. Before
the FCC provides those frequencies, various agencies of the U.S. government are
presenting different -- and difficult -- conditions and obstacles for transferring
them to the networks.

Some politicians want to auction the frequencies for billions of dollars,
despite the fact that no economic model exists to value broadcast frequencies ...
and despite the fact they would be breaking the original compact between the
government and broadcasters. That compact stated that the government would
provide frequencies free in return for a commitment by broadcasters to offer their
programming free to all Americans and to meet various other public service
requirements. Paying the government for frequencies could deny Americans
access to free TV.

Other politicians want to pressure broadcasters to accept new regulations,
restrictions, and requirements in return for use of the frequencies. Those proposals
range from mandated hours of educational programs to free airtime for political
candidates. All are political paybacks for necessary technological improvements.

What's even more frustrating are the competing political agendas.
Satisfying the preferred payback of the White House irritates certain members of
Congress, and vice versa.

The technology community often aggravates the problem with its own
version of politics ... which is usually based on standards and specifications. For
example, the current move to HDTV is being complicated by a disagreement over
the appropriate video format for the new advanced TV. The television industry,
which has been testing various approaches for years, now finds that its
recommended approach is being opposed by some influential members of the
computer industry who would prefer a different video format. Despite the reality
that nobody will want to watch a sporting event on a PC when they can view it on
a 50" TV, Bill Gates himself is lobbying the White House not to approve the TV
industry's request for digital frequencies unless the format will be the one
Microsoft prefers.

The broadcast equipment and TV receiver industries are standing by -
waiting for the adoption of the standard to commit resources to final designs and
chip set manufacturers. We need to ensure these standards are set for scientific
reasons - and not parochial ones.

For example, the Europeans have already agreed on a format for their
advanced digital TV. Now they are introducing it in Latin America. Consider
the implications for the U.S. if it continues to debate over its own format while the
rest of the world adopts a European format. All our research and engineering,
which has produced a far superior approach, will have no international
application. American hardware manufacturers and software programmers will be
limited to the U.S. market. We will have produced the international equivalent of
a TV Betamax, just as SONY did 15 years with its VCR format that ignored the
fact that the rest of the industry was adopting the VHS format.

A similar situation exists today in the wireless telephone industry, where
the lines are being drawn between a primarily European transmission format --
TDMA -- and a more sophisticated U.S. format -- CDMA. The Europeans are
ready ... the Americans are still improving theirs.

The irony is that the U.S. strength technologically -- a free enterprise
system that encourages political debate and open competition for the best
tecnnology -- is also our political weakness when it comes to setting standards.
Because the technology of our foreign competitors is often more likely to be
directed by government imposed standards, the technology may not be as
sophisticated, but the standards are set and agreed to much earlier. And often
those doing the standard-setting are motivated by political or nationalistic
interests. It's an interesting tension that I believe will continue to face scientists
and engineers working in the international arena.

I am reminded of an example of national experience dictating international
standards in my own field of chemical engineerng. For decades the physical
reference temperature in chemical experiments was about 15 degrees Centigrade,
-- 59 degrees Fahrenheit -- the ambient temperature in the chilly Cavendish Labs
in Cambridge, England. When the center of gravity of international chemical
research shifted to the U.S., the physical reference temperature rose to about 72
degrees, the temperature in our centrally-heated laboratories in the U.S.

If the United States is to retain its lead in science ... and if Sterling Labs
here at Yale are to stay warm ... we must face the tension between technology and
politics.

Those of you who are preparing for careers in technology must be
prepared also for a world where politics will influence technological decisions.
It's unfortunate but true as long as people are human. So don't ignore that reality.

Those of us who are already in positions of responsibility today must
become more proactive in restoring that balance, in keeping technology from
being politicized. Rather than sally forth only when our own businesses or
interests are threatened, we must be proactive in helping society deal with the
critical issues and problems it faces by applying process and principles that all
good engineers know so well ... an insistence on facts and rational decision-
making.

[ Sheffield Fellowship ]


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