Product Design and Business Development for Entrepreneurial Teams Fall 2002 Design, Develop and Market your own Product-
Fall Semester Matrix Intellectual Property Assessment Design Resource Links	Instructors and Support Staff Natalie Jeremijenko ( 203) 432 4326 Office Hours : MW 12 :30-1 :30 Mechanical Engineering Design Advisor: Glenn Weston-Murphy Electrical Engineering Design Advisor: Ed Jackson Fabrication Advisor: Nick Bernardo, Mason Machine Shop, Teaching Assistant: Rene Williamson rene.williamson@yale.edu Teaching Assistant: TBA Network Assistant: TBA NB: This course will be run in conjunction with Mech Eng 489. Please refer to :  http://jove.eng.yale.edu/twiki/bin/view/Experimentalproduct/MechEng48	Class Schedule  Monday 11 .30-12:.20 Dunham 124 Wednesday 11:30-12:20 Dunham 124 LAB Monday 2.30-5:30 Dunham 124
	Course Description
	The Synthesis course is a two semester project-based graduate course in product design and business development.  Students work in entrepreneurial teams consisting of graduate students in Engineering, Computer Science and The School of Management. Each team will develop prototypes of a new product along with a business plan for marketing the product and funding its development. The entrepreneurial teams will have their own budget and will work independently—with the guidance of faculty coaches, industry mentors, potential customers and end-user community. The teams are assessed by juries consisting of industry representatives, venture capitalists, product development experts, and faculty. This is a required course for the graduate component of the Select Program. The fall semester focuses on developing the product concept into a tangible, functional, product prototype that passed initial business and "practicality" screening. The Spring semester will be utilized to refine the product concept, explore manufacturing issues and develop a convincing business model that may be used to secure initial phase funding. Program Note: How to Join the class? In order to take this class you must find a product that you will work on. The faculty will facilitate this based on your experience and interest, and the needs of the team.
	Texts
	Ulrich and Eppinger 2^nd ed Course Reader
	Important planning and deliverables dates
	Last semesters dates provided as guidance. This year tbc: 1. Jan 17 Potential Investor Presentation 2. Feb 12 Prototype Presentations/Design Review Feb 15  CT Venture Fair Business Plan Competition. Executive Summary Feb 3  YES Y50K Competition Executive Summary www.yes.edu Feb 19  Eco-Design Review Mar 27   YES Y50K Business Plan due April 2   Presentation of evaluation results April 15 Prototypes Review and Design Report due. May 7 Final Presentation and Business Plan Due TBA Human Scale Design Competition
	Project criteria
	The students and faculty will selected design projects. Students had the opportunity to propose product ideas that include significant engineering/innovation and marketing components.  The product proposals competed for team members. SynThesis products, projects and teams were required to meet the following criteria. The new teams and development directions are also required to meet these criteria: requires a physical or technical product to be developed (i.e., service-only products are not suitable); appropriately scaled for a team of 4-5 students to take through the entire development process (i.e., the design of an electric car is not suitable, however certain critical parts or sub-component may be suitable) feasible (i.e., the design will use existing technology and manufacturing processes, perhaps in novel ways) identified and contacted relevant design expertise in the form of industry representatives and manufacturing experts identified appropriate end users available for user testing constitute a balanced multidisciplinary team including engineering, computer science, and business students have an engineering, manufacturing and financial feasibility check.
	Individual Assignments
	Design Day The Design day tradition will continue with each student presenting two product analysis to the class. However the two products each student will review must be submitted to the instructors in the first week. Both the products you review must be related to your design project. The write-up must be handed in the week before you present and added to your project website Design Notebook Each student design notebook will be reviewed during the semester.